Data Analytics
行銷
Marketing
嚴選行銷經典叢書
- Data Analytics in Marketing, Entrepreneurship, and Innovation
- Marketing Analytics: Essential Tools for Data-Driven Decisions
- Marketing Analytics: Data-Driven Techniques with Microsoft Excel
- 大數據時代行銷顯學
- 流量密碼
- 專家機密
- 消費者行為市場分析技術
- 行銷4.0
- 從零開始讀懂數位行銷
- 最新數位行銷聖經
- 量化行銷時代 首部曲
- 量化行銷時代 二部曲
- 數位時代的奧格威談廣告
- 惡魔行為經濟學
- 我用行銷思維成為搶手的人才
- 內容電力公司
本書深入探討資料分析在創業、行銷及創新領域的實務應用，提供了一系列先進技術、模型與工具。作者藉由結合理論與實例，引導讀者理解如何運用資料來發掘潛在的商機和競爭優勢。
此書的最大特色在於其結構化的數據模型應用，並輔以各種流程及工具，協助讀者建立完善的資料驅動策略。書中的實例涵蓋了從市場調查、消費者行為分析到產品創新過程中使用資料分析的真實案例，讓讀者能夠直覺地瞭解這些技術在實務中的應用場景。
書中更特別針對創業與行銷領域，提出如何透過數據分析來支持創新決策，幫助企業在不確定的市場中保持敏捷性和創新力。了解更多…
本書由 Rajkumar Venkatesan、Paul W. Farris 和 Ronald T. Wilcox 所著，專為希望掌握行銷分析的專業人士而寫，通過大數據技術的實務應用來優化行銷決策。書中強調了數據分析在行銷領域的重要性，並展示了如何利用數據來預測趨勢和消費者行為，來制定更為精準的行銷策略。
實例為基礎詳細介紹了如何識別和收集適合的數據，以及如何選擇合適的分析方法。透過這些案例，讀者可以學習到如何針對不同行銷問題（如產品定價或數位行銷方案設計）進行數據分析，從而制定更有效的策略。作者強調數據是現今行銷人員的強大工具，並提供了指導方針以提升行銷活動的成效和投資回報。了解更多…
本書由數據分析專家 Wayne L. Winston 撰寫，針對當今繁忙的商業環境，提供行銷人員與分析師一套以 Microsoft Excel 為主的實務工具，幫助他們在日常工作中更有效地運用資料分析來理解顧客需求並增進業績表現。書中強調利用 Excel 的低成本及易操作特性，解決商業上常見的行銷挑戰。
作者透過實例教學和逐步說明，介紹如何應用 Excel 的統計分析、回歸模型、最適化模型及預測模型等功能，協助讀者解決行銷決策問題。此外，書中還包含了處理大量數據的方法、資料可視化的技巧，以提升決策的快速性和精確度，全書透過實際案例來展示數據驅動的行銷決策流程，幫助讀者在有限資源下達成最佳化行銷策略。了解更多…
何謂市場分析？就是行銷科學，其功用在於量化因果關係，衡量某一變數對其他變數的影響，進而預測消費者行為。消費者行為可說是所有行銷活動的中心點、樞紐及核心。
如果「行銷」不著重於消費者行為，最後得到的結果十之八九會偏離正軌。透過市場分析可歸結出策略，除非了解前因後果，不然很難對症下藥。
透過市場分析得知哪個客群對價格很敏感、哪個族群喜歡哪種行銷企劃（Marcom）、哪項業務面臨競爭壓力、哪個類型的顧客不夠忠誠，諸如此類。一旦掌握（不同消費者族群）所適用的解方，產品組合就能調整到最佳狀態。了解更多…
從SEO到消費者行為，一本以簡單圖表ｘ知名企業案例，帶你快速掌握數位行銷核心概念，學會數位行銷，是最佳數位行銷入門書！
什麼是數位行銷這個問題開始幫助讀者瞭解數位社會的特徵、客戶的消費行為變化、企業的商業模式變化，以明白數位行銷的整體架構。透過 數位行銷策略，學習4P中各種策略的基礎與延伸。運用數位行銷管理的精髓，瞭解實踐數位行銷時會用到的工具與基礎建設。了解更多…
在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，才能甩開競爭對手，大幅提升行銷績效！貝佐斯與亞馬遜經營團隊都在做的15個關鍵行銷計量指標，透過這15個指標，你將能驗證哪些策略是有效的、哪些是無效的，藉以做出更好的決策、創造新的市場、改善績效與獲利。。
開啟數據導向的行銷策略將成為掀起革命篇章，在巨量資料串連的時代，會說故事、精準訂價、製造差異還不夠，懂得蒐集數據並知道怎麼分析的人，才能甩開競爭對手，大幅提升經營績效！了解更多…
貝佐斯與亞馬遜經營團隊都在做，5步驟把你的行銷效益變得清晰可見。邁向21世紀，行銷的功能已然轉變。企業如何駕馭未來的變化，如何把「數據導向」的行銷策略、組織目標，以及人員、流程和技術等轉型框架，無縫接軌至你所在的公司？行銷人必懂數據、分析與投資報酬率。新的數位經濟顛覆了傳統的商業模式，從數據和分析切入，重新振興行銷工作！提出高含金量、具體可行的「數據至上」轉型及解決方案，Step by Step解決新世代行銷工作者的痛點和難題： 「不能量化成報酬率的行銷活動，再有共鳴都沒有意義！」了解更多…
所有商業策略的目標，就是為了打動人心，「就像賽跑，你可以打破自己的紀錄，但如果別人跑得比你快，你還是會輸」。在當今競爭環境下，需要一套更靈活的行銷廣告思維與做事方法。
「重點是你要說什麼，而不是如何說。」吸引顧客的重責落在每個人身上，人人都要成為會說故事的人，每家公司都在打造自身的行銷廣告能力。不同的品牌正在占據不同的需求領地，數位時代讓更多有理想有創意的品牌，用行動為世界帶來實質的價值，也讓每天處於資訊過剩的顧客願意買單。了解更多…
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