在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，才能甩開競爭對手，大幅提升行銷績效！貝佐斯與亞馬遜經營團隊都在做的15個關鍵行銷計量指標，透過這15個指標，你將能驗證哪些策略是有效的、哪些是無效的，藉以做出更好的決策、創造新的市場、改善績效與獲利。。
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像行銷人一樣思考, 找到讓自己發光的獨特賣點, 成為職場最強人才、翻轉人生！將行銷的思想當成「生存智慧｣活用在工作、職涯、個人生活，正是本書的提案，不是從自己的需求，而是從對方的需求出發，深入了解他的需求，藉由提供他需求的價值，幫上他的忙。活用行銷4階段：定義市場，定義價值，創造價值，傳達價值，只要做到讓愈多人需要你，自然愈有價值，財富、影響力自然來。了解更多…
