Data Analytics
行銷
Marketing
嚴選行銷經典叢書
大數據分析已成為行銷的驅動力，能夠提供前瞻性的預測，協助行銷決策的制定。本書透過真實案例和數據，為讀者提供寶貴的實務經驗。案例中展現了如何辨別相關數據、選擇最合適的分析方法，並探討行銷策略與消費者行為之間的關聯。透過這些實際案例，讀者能夠解答各種行銷中的關鍵問題，例如如何設定產品的最佳定價，或如何設計出有效的數位行銷方案。大數據是現今行銷專家手中最強大的利器，而本書將指引讀者如何充分發揮其潛力，從而提升行銷效益至最大化。了解更多…
何謂市場分析？就是行銷科學，其功用在於量化因果關係，衡量某一變數對其他變數的影響，進而預測消費者行為。消費者行為可說是所有行銷活動的中心點、樞紐及核心。
如果「行銷」不著重於消費者行為，最後得到的結果十之八九會偏離正軌。透過市場分析可歸結出策略，除非了解前因後果，不然很難對症下藥。
透過市場分析得知哪個客群對價格很敏感、哪個族群喜歡哪種行銷企劃（Marcom）、哪項業務面臨競爭壓力、哪個類型的顧客不夠忠誠，諸如此類。一旦掌握（不同消費者族群）所適用的解方，產品組合就能調整到最佳狀態。了解更多…
從SEO到消費者行為，一本以簡單圖表ｘ知名企業案例，帶你快速掌握數位行銷核心概念，學會數位行銷，是最佳數位行銷入門書！
什麼是數位行銷這個問題開始幫助讀者瞭解數位社會的特徵、客戶的消費行為變化、企業的商業模式變化，以明白數位行銷的整體架構。透過 數位行銷策略，學習4P中各種策略的基礎與延伸。運用數位行銷管理的精髓，瞭解實踐數位行銷時會用到的工具與基礎建設。了解更多…
在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，才能甩開競爭對手，大幅提升行銷績效！貝佐斯與亞馬遜經營團隊都在做的15個關鍵行銷計量指標，透過這15個指標，你將能驗證哪些策略是有效的、哪些是無效的，藉以做出更好的決策、創造新的市場、改善績效與獲利。。
開啟數據導向的行銷策略將成為掀起革命篇章，在巨量資料串連的時代，會說故事、精準訂價、製造差異還不夠，懂得蒐集數據並知道怎麼分析的人，才能甩開競爭對手，大幅提升經營績效！了解更多…
貝佐斯與亞馬遜經營團隊都在做，5步驟把你的行銷效益變得清晰可見。邁向21世紀，行銷的功能已然轉變。企業如何駕馭未來的變化，如何把「數據導向」的行銷策略、組織目標，以及人員、流程和技術等轉型框架，無縫接軌至你所在的公司？行銷人必懂數據、分析與投資報酬率。新的數位經濟顛覆了傳統的商業模式，從數據和分析切入，重新振興行銷工作！提出高含金量、具體可行的「數據至上」轉型及解決方案，Step by Step解決新世代行銷工作者的痛點和難題： 「不能量化成報酬率的行銷活動，再有共鳴都沒有意義！」了解更多…
所有商業策略的目標，就是為了打動人心，「就像賽跑，你可以打破自己的紀錄，但如果別人跑得比你快，你還是會輸」。在當今競爭環境下，需要一套更靈活的行銷廣告思維與做事方法。
「重點是你要說什麼，而不是如何說。」吸引顧客的重責落在每個人身上，人人都要成為會說故事的人，每家公司都在打造自身的行銷廣告能力。不同的品牌正在占據不同的需求領地，數位時代讓更多有理想有創意的品牌，用行動為世界帶來實質的價值，也讓每天處於資訊過剩的顧客願意買單。了解更多…
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像行銷人一樣思考, 找到讓自己發光的獨特賣點, 成為職場最強人才、翻轉人生！將行銷的思想當成「生存智慧｣活用在工作、職涯、個人生活，正是本書的提案，不是從自己的需求，而是從對方的需求出發，深入了解他的需求，藉由提供他需求的價值，幫上他的忙。活用行銷4階段：定義市場，定義價值，創造價值，傳達價值，只要做到讓愈多人需要你，自然愈有價值，財富、影響力自然來。了解更多…
